Besides a ‘license to kill' James
Bond has his disarming fragrance starting from 2012. Eon Productions, in
charge of all James Bond movies, and Procter & Gamble Co. are
launching a new aromatic-fougere fragrance that brings us back to the
60s. The new fragrance James Bond 007 also celebrates 50 years of the James Bond film franchise and announcesthe 23rd Bond movie, Skyfall, expected in cinemas in November 2012!
James Bond 007,
the masculine fragrance of the famous hero, will be on sale next month,
exclusively at Harrods. Its retro, aromatic-fougere composition is
created of notes of fresh apples, cardamom, sandalwood, vetiver,
lavender, coumarin and moss. This accentuated combination of the aromas
of ferns and moss gives a unique seal to the new men’s edition. James
Bond 007 was created in cooperation of Eon Productions and perfumers of the house of Givaudan!
JAMES BOND 007
apple, cardamon, sandalwood vetiver, lavender, coumarin, moss
apple, cardamon, sandalwood vetiver, lavender, coumarin, moss
The
bottle is dark green and robust, created of glass, and has a coarse
mesh structure that resembles the car series of James Bond. The silver
ring-shaped stopper was inspired by a number of British spy gadgets and
the engraved logo "007" is emphasized with a smooth satin ribbon that
decorates the center of the bottle. The fragrance is available as 30,
50, 75 and 125 ml EDT.
The
fragrance does not represent any of the actors chosen for the role of
the popular agent, but is constructed more like a conceptual
presentation of Bond's world. The advertising campaign was designed by
Greg Williams who created the campaigns for the five previous Bond
films. The campaign will announce the new movie Skyfall to all media starting this autumn.—wwd
